New product design for Yope
My name is Wild
I had the opportunity to create and design packaging for a new line for #yope_soap cosmetics. At the beginning we had various animals,
but with brand owners Karolina Kuklinska & Paweł Kosowicz we decided to leave a cat. Golden cat is always a sure success.
Packaging design and visual ID new line design: Paweł Piotr Przybył (me)
Photo with models: Zuza Krajewska
Keeping the project in one piece: Joanna Pawelczak
3D compositions: Bartek Kalinowski&Rafał Woźniak ( Abra ) and Michał Kleniewski ( Conceptfab )
Additional projects: Joanna Dobkowska & Magda Dukielska
Yope marketing: Andrzej Mytych & Anna Grzebien
Yope production: Elżbieta Czaja & Anna Tubyrcy
Copywriter: Zuza Wronska
![](https://freight.cargo.site/t/original/i/9ab8ad76ead479e41878af106642168ab018917500372f16fd029216998abc11/Main_yope_kv_full_v001-poszerzone-copy.jpg)
![](https://freight.cargo.site/t/original/i/f5396129b4d40691ad62459981646f628a39273eba538c08b460d722c1c2b663/YOPE_Micellar_Water_200ml_2.png)
![](https://freight.cargo.site/t/original/i/6d14f4cb27140bf22ed3a6f42e3305a2507a22e79f00862ee0f5f90fcd9e6b41/14032021_ZUZA_YOPE_0345-A.jpg)
![](https://freight.cargo.site/t/original/i/8276273d5b76bec11451ee3f012ecfb1b4e35c739a97d6938f49d8dbef0ef2d8/YOPE_Essential_water_100ml_2.png)
![](https://freight.cargo.site/t/original/i/f77aa222dee063ccdeb5d1ab16e55f43b0b6d78672dcb2febbca280afc089d59/14032021_ZUZA_YOPE_1081.jpg)
![](https://freight.cargo.site/t/original/i/ae85a9e31ca5887767c3e7e54fc7c59c4806dc9b0f54d0dd05b9fee014ca0d5d/YOPE_Exfoliating_toner_100ml_2.png)
![](https://freight.cargo.site/t/original/i/54f3539fc11f7f3d25de732f43b652bef3b93a6c0404560ad335a45c461b635a/14032021_ZUZA_YOPE_1475.jpg)
![](https://freight.cargo.site/t/original/i/94fb95e543d1aa65f1a490d721f41e6ac223e899ed9a58a754be663d43334c81/fc_tonik_3.jpg)
![](https://freight.cargo.site/t/original/i/955e54cb59fa9e271a2e9ca49dc6fdcd0de4f65bbd17950e663039a274a4c505/14032021_ZUZA_YOPE_0258-copy.jpg)
![](https://freight.cargo.site/t/original/i/98bd9102702dcc514e0feb138077187e54e59146c9111dcfe2954288be41fc77/Main_yope_kv_ig_still_v001-copy.jpg)
![](https://freight.cargo.site/t/original/i/6543b43bb8b2505161492726cfabacf8bfbf4d1c5fcd11910c315ac96df9da16/Main_yope_kv_gm_v001-copy.jpg)
![](https://freight.cargo.site/t/original/i/53dc40b6b5a2ff90ea0cf5885bdf7bdd59313d4d2c3dba05a258dba9a0a714ee/14032021_ZUZA_YOPE_1179.jpg)
![](https://freight.cargo.site/t/original/i/d104ec2c4ea64084aff7f02689cf1b8f7605550e8423beb057bfb09490e70b25/YOPE_Face_wash_150ml_2.png)
![](https://freight.cargo.site/t/original/i/83d59aa6525f934104bab41a3563ada73dd18c3ee854740446d82a875aeaca7c/14032021_ZUZA_YOPE_1234.jpg)
![](https://freight.cargo.site/t/original/i/de2cc5686457733e0ffc5505588129cadd9e4ae57dc1c2506fcb4f9e791b6f63/14032021_ZUZA_YOPE_0818-copy.jpg)
![](https://freight.cargo.site/t/original/i/655b7fbf95ede9528d1ea98c72a8bee766e6ec7ed6d2a1209e365f8ee6a405aa/14032021_ZUZA_YOPE_0287.jpg)
![](https://freight.cargo.site/t/original/i/baa54035a0eaca9fea5fb05fe2f7504f2a31f2d61ce460cf383114ae5dbc27a4/fc_plyn_micelarny_3.jpg)
![](https://freight.cargo.site/t/original/i/ee8e98a918431625640de75d8fad42a97b024d2103b586f946fbf7237df8f8b4/YOPE_FACECARE_all_ID_2021_03_09-04.jpg)
![](https://freight.cargo.site/t/original/i/d188bc7380e7ade6efce9526f3848c88ab825c6109fb4820996444beae255dc4/14032021_ZUZA_YOPE_0641.jpg)
![](https://freight.cargo.site/t/original/i/5e538a5aa77b9637f256d3a62fb40e262ffc5b7b1c9a3f48713f7b4ebf25e532/Siedemzero_YOPE_CAT_Gold.gif)
![](https://freight.cargo.site/t/original/i/ee5d9c84ffb6514a79d40f63922b9215cd996cdb97abc51c4ab17738903e9e80/Main_yope_kv_ms_v001-copy.jpg)
![](https://freight.cargo.site/t/original/i/280e60f831fd3380b11ff7b1a99da4511535e14893b0a905f7a88ccdf283db4d/14032021_ZUZA_YOPE_0906.jpg)
![](https://freight.cargo.site/t/original/i/ce55acd3aea3d9945b6f7df88880dc711a1349f3eba76dcc6480bc40f05ed2f1/YOPE_Acid_Serum_30ml_2.png)
![](https://freight.cargo.site/t/original/i/0533b20b9db3833a3a236fcb2c7aba6dacfc40c55967cf708fa45144d2bca37d/14032021_ZUZA_YOPE_0875.jpg)
![](https://freight.cargo.site/t/original/i/4f4aab41befcceae874e2c0c854bb091e8fda6a11bdafd1a18b249b89ed78b71/Main_yope_kv_ck_v001-copy.jpg)
![](https://freight.cargo.site/t/original/i/ff7eba86500540d321de785918ccbed9deca00647817d273a5f1f5c75ac0129f/fc_serum_vitc_3.jpg)
![](https://freight.cargo.site/t/original/i/caea818383052a17233c8b967613b2fd86741c102115dcb9eea317203f2cf907/YOPE_Eye_cream_15ml_4.png)
![](https://freight.cargo.site/t/original/i/a55a6aabc2c6ff5cc8cd69c9b50e75a4436c8e568527315ba88beab547e9b37d/14032021_ZUZA_YOPE_0423.jpg)
![](https://freight.cargo.site/t/original/i/fa432d7149bb6990e80028867e7c8aac1a6ad972fd5d6e1264180119787b1892/YOPE_Eye_cream_15ml_2.png)
![](https://freight.cargo.site/t/original/i/ecdd60804116f62c7474510388fe6d5a7941294a603519f1b7db8cf59658155a/14032021_ZUZA_YOPE_0908.jpg)
![](https://freight.cargo.site/t/original/i/6e7276f87fa243f5e7ff66ae0f811cdbdb0f1e2488b092031b0c074a6eee0b4a/YOPE_Face_Serum_Vit_C_30ml_2.png)
![](https://freight.cargo.site/t/original/i/c45a05be04db923712a4ce806cfadd7249af543b527bb7ca55bd5fbab708e05f/14032021_ZUZA_YOPE_1247.jpg)
![](https://freight.cargo.site/t/original/i/7c8898829e60f9369c1a7e23146f8d124dc72ccf42f1f3b9b6f077688c0e67ce/14032021_ZUZA_YOPE_1189.jpg)
![](https://freight.cargo.site/t/original/i/e0ce774663fbb2e8ce6280312b662870c96a1b646b1eebe2a6f5dcaf1e4c4dda/YOPE_day_cream_50ml_2.png)
![](https://freight.cargo.site/t/original/i/9451b6d24bf551d762da4d094b67d346561042ad41f61fc89eb9b0d0c0023612/Main_yope_kv_wc_v001-copy.jpg)
![](https://freight.cargo.site/t/original/i/1e56b2be816a9cf16a186e384b20df2d5ac921c2b8606eda959e83731eb57658/YOPE_day_cream_50ml_3.png)