New product design for Yope
My name is Wild



I had the opportunity to design the packaging for a new cosmetics line by YOPE. Initially, we explored various animal concepts, but together with the brand owners, Karolina Kuklińska and Paweł Kosowicz, we decided to keep the cat. After all, a golden cat is always a recipe for success.

Packaging design and visual ID new line design: Paweł Piotr Przybył (me)

Photo with models: Zuza Krajewska
Keeping the project in one piece: Joanna Pawelczak
3D compositions: Bartek Kalinowski&Rafał Woźniak ( Abra ) and Michał Kleniewski ( Conceptfab )

Additional projects: Joanna Dobkowska & Magda Dukielska 
Yope marketing: Andrzej Mytych & Anna Grzebien
Yope production: Elżbieta Czaja & Anna Tubyrcy
Copywriter: Zuza Wronska